The purity and freedom with which kids allow themselves to play, draw and imagine has always been admired and sought after as a recurring source of inspiration. For the SS18 collection, the team at Wolf&Rita looked at the work of American artists from the 1970’s.
We were inspired by their radical approach to painting which often combines pure colors with a distinctive typeface and enigmatic and humorous messages. Artists are great examples of independent spirits who look at the world with a simple but sharp eye on its visual culture, much like children do. For this reason, Wolf&Rita presents a new collection full of strong colors and distinctive graphic patterns.
This is our own little homage to these brilliant artists!