Hi Mister W!

Kevin Pearce

The purity and freedom with which kids allow themselves to play, draw and imagine has always been admired and sought after as a recurring source of inspiration. For the SS18 collection, the team at Wolf&Rita looked at the work of American artists from the 1970’s.We were inspired by their radical approach to painting which often combines pure colors with a distinctive typeface and enigmatic and humorous messages. Artists are great examples of independent spirits who look at the world with a simple but sharp eye on its visual culture, much like children do. For this reason, Wolf&Rita presents a new...

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AW20 Tudo é Divino, Maravilhoso

Kevin Pearce

Brazil, 1967. A few singers, writers, artists, and thinkers used music and art to oppose the political, economical and also aesthetic and moral authoritarianism and conservatism prevalent in the country. This short-lived movement was to be called Tropicália. With its irreverence, Tropicália transformed the reigning criteria of taste, not only in music and politics, but also in morals, behaviour, and looks. The hippie counterculture was welcomed, with the adoption of long curly hair and colourful clothes. The movement, libertarian par excellence, lasted for little more than a year and was firmly repressed by the military government.“Divino, Maravilhoso” was an experimental...

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Playing Nostalgia

Kevin Pearce

When and why do we forget what it’s like being a kid? We had and should keep on having the same right to dream, hope, live and be kids any time, every and anywhere. From a painting of a small rowing boat on a wall by school children in Lebanon to a delicate and poetic flower arrangement in Stockholm, Wolf & Rita’s Summer collection is all about the nostalgia and remembrance of the thrill and wonder of being a kid. We gathered their dreams and ideals, and all the magical small things we tend to forget while growing up, in...

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Folk 'N' Roll

Kevin Pearce

This season’s collection is colourfully inspired by Portuguese folklore and popular traditions. In Podence, in the northern region of Portugal, the Caretos appear every Carnival, running through the streets dressed in suits made of yellow, red, black, blue and green fringe wool quilts, wearing brass, leather or wooden masks and rattles in their belts. They jingle and jump and shout, playfully disquieting everything and everyone! Featured products: Vitória Ocre, Samuel Jacquard Animal, Roberta Blue, Roberta Masquerade In Nazaré, land of fisherman, the women await their return from the sea wearing seven skirts, for the seven waves of the ocean, the seven days of the...

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